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TORONTO, October 14, 2003 –
Recognized by industry experts as one of Canada’s fastest growing companies and the world’s
foremost pilates exercise brand, the latest STOTT PILATES* multi-featured DVDs and more challenging VHS
titles have hit the streets – just in time for holiday gift-giving and new year’s resolutions.
The release of favourite STOTT PILATES titles on DVD, the latest in a series of VHS titles, plus three
VHS titles in French are now available at major retail stores across Canada including Chapters-Indigo,
Blockbuster, London Drugs and Calgary Co-op.
Pilates ranked fastest growing exercise format in America – American Sports Data
“We’re thrilled to have the opportunity to inspire Canadians to improve their mind-body fitness
through our new STOTT PILATES ‘At Home’ series of videos,” says Lindsay G.
Merrithew, executive producer and president and CEO of STOTT PILATES.
The six DVDs, ideal for everyone from beginners to serious athletes, are expected to raise the bar for DVDs
in the fitness category. Extra features include: ‘Try The Next Level’ bonus workout, individual
exercise chapter selections for workout customization, exercise clips from 27 other titles, workout with music
only, meet the instructor, plus a look at STOTT PILATES accessories and professional training.
The new DVDs (titles also available on VHS) retail for $24.95. The new VHS titles, priced at $14.95, build
on previously released STOTT PILATES titles by offering consumers more challenging routines.
Known as a no-impact system of exercise designed to strengthen the weak and challenge the strong, the
STOTT PILATES method was developed as a contemporary, anatomically-based approach to the original
teachings of German expatriate, Joseph Pilates, under the direction of STOTT PILATES executive director
and co-founder, Moira Merrithew, who is also featured in the videos.
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In the past year alone, American Sports Data reported that participation in pilates grew more than 90 percent
from 2.4 million participants to 4.7 million. STOTT PILATES has ranked among Canada’s fasted
growing companies in Canada (PROFIT, The Magazine for Canadian Entrepreneurs™) for the past four
consecutive years. It is the recognized leader among fitness professionals and athletes worldwide and is
considered safe and effective for everyone from baby boomers to elite athletes. Earlier this year, Mr. and Mrs. Merrithew launched the first-ever national pilates television program
“STOTT PILATES with Moira” on WTSN, the Women’s Television Sports Network. They were
also short-listed for this year’s coveted Ernst & Young Entrepreneur Awards. STOTT PILATES,
a subsidiary of Merrithew Corporation, is the only full-service organization of its kind, providing pilates
equipment, education and videos worldwide.
To Purchase:
All products can be ordered through STOTT PILATES by calling toll-free
in North America 1-800-910-0001 or online at www.stottpilates.com
Attention Media:
For high-resolution images of the aforementioned products please
email marketing@stottpilates.com
STOTT PILATES, a subsidiary of the Merrithew Corporation, is the only full-service organization of its
kind providing high-caliber pilates education, videos and equipment worldwide. Founded in Toronto in 1988 by
Lindsay G. Merrithew and Moira Merrithew, the company’s mission is to promote the benefits of mind-body
fitness worldwide. Visit www.stottpilates.com
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