Position Overview:
This position is responsible for coordinating high-level marketing initiatives under the direction of the Director of Marketing & Communications. You will manage various marketing projects and play a pivotal role in maintaining and enhancing brand management, corporate messaging, copy writing, social media, public relations, special events, media buying, and intellectual property management for a leading fitness company.
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Key Responsibilities:
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Report to the Director of Marketing & Communications
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High-level coordination within media planning team
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Assist with high-level coordination of advertising contracts
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Analysis of ad content for specific marketing audiences
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Copy writing (advertising, promotional and marketing materials, corporate communications, articles, product descriptions etc.)
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Coordinate development of ads and production process
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Coordinate brand guidelines updates and enhancements
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Review and evaluate Intellectual Property materials
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Coordinate public relations initiatives and special events
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Key contributor to website content and updates
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Coordinate and manage social media program
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Major Responsibilities:
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Ensure timely execution of daily marketing communications tasks and play a pivotal part in the MarComm team
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High-level coordination of special projects for corporate branding, product launches, sponsorships, product instruction manuals, media relations, collateral materials, direct marketing, e-marketing, website content and design, social media, trade shows, seminars and event promotion public relations and internal communications
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Coordinate the review, analysis and enhancement of marketing plans and policies to proactively accommodate changing business requirements
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Coordinate and manage the policing of Intellectual Property
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Assist with ongoing corporate brand development
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Assist in managing relationships with key stakeholders to determine business objectives
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Assist with strategy for production, sales, educational services, event marketing, and internal creative teams
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Coordinate and track metrics and success criteria for marketing programs and activities
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Help coordinate and manage internal and external communication activities relating to publicity and crisis management
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High-level coordination of media activities and special events
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Assist in the development and management of social media strategy
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Coordinate and manage SEO initiatives including Google AdWords campaigns.
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Required Qualifications & Experience:
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- Relevant degree
- 5-7 years in a marketing position
- Experience and demonstrated success working with marketing, communications, and design professionals
- Experience (or familiar) with social media networks; setting up online communities
- Strong track record as a high-level participant in a team-oriented environment
- Ability to work collaboratively with colleagues and staff to create a results-driven, team-oriented environment
- Excellent writing skills
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- Passion to roll up your sleeves, organize and execute daily projects within a fast-paced environment
- Strong project management skills with a proven ability to manage multiple campaigns and projects, moving easily from strategy to implementation
- Attention to detail; excellent trouble-shooting and problem-solving abilities
- Brand development and management experience
- Business-to- business marketing expertise
- Desire to be a part of a leading international, globally recognized organization
- Respect and appreciation for health, wellness and fitness is crucial
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To Apply:
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If you feel this describes you, please email your cover letter, resume and salary expectations to hr@stottpilates.com.
No phone calls please. We thank all applicants; however, only those being considered will be contacted.
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