Founders

Lindsay G. Merrithew, President & C.E.O

Lindsay Merrithew has been the driving force behind the growth of Merrithew Corporation, and its premier brand, STOTT PILATES®. He was nominated twice for Ernst & Young’s Entrepreneur Of The Year® award and is a five-time recipient of PROFIT Magazine’s 100 Fastest-Growing Companies award. In addition to directing and growing the fully integrated business from a visionary and strategic point-of-view, he has been instrumental in designing, producing and marketing the company’s extensive equipment and video lines. To date, he has developed dozens of commercial products and has executive produced over 100 videos for both the professional and retail consumer markets. Lindsay is a member of Ontario’s prestigious Innovators Alliance for elite entrepreneurs, and is consulted regularly by the trade and business media. He holds a Bachelor of Commerce degree from Dalhousie University in Halifax, Nova Scotia, and is a graduate of the Juilliard School of Performing Arts in New York City.

Moira Merrithew, Executive Director, Education

Moira Merrithew is the Executive Director of Education and co-founder of STOTT PILATES®. After an accomplished career as principal dancer with the City Ballet of Toronto and the Atlantic Ballet Company, Moira went on to retrain and certify as a Pilates instructor under the tutelage of Romana Kryzanowska at the original studio founded by the late Joseph H. Pilates. Together with President and CEO of STOTT PILATES Lindsay Merrithew and a team of physical therapists, sports medicine and fitness professionals, they have spent more than a decade refining the STOTT PILATES® method of exercise and equipment. This resulted in the inclusion of modern principles of exercise science and spinal rehabilitation, making it safer and more effective. This clear and detailed approach forms the basis for STOTT PILATES training and certification programs. In addition to creating the curricula and support materials for the STOTT PILATES Education & Certification programs, Moira is the content creator and featured performer in the STOTT PILATES video series. She has also found time to train such high profile athletes as former Toronto Maple Leaf goalie Ed Belfour and tennis great Martina Navratilova. A published author and media personality, Moira frequently presents at fitness industry events and has participated in The Weekend to End Breast Cancer in support of the Princess Margaret Hospital.

Management

Tony Baylis, Chief Operating Officer

Tony Baylis joined Merrithew Corporation in January 2002 bringing 17 years of professional business experience in various senior roles within the entertainment industry. Most recently he held the position of President, Balmur Corus Music Inc. His background includes crafting and executing strategic plans, raising debt and equity financings and managing small to mid-sized companies. Tony also executive produced award-winning television specials for broadcast in Canada and the United States, and was singer Anne Murray's business manager. As a senior member of the Merrithew Corporation management team, Tony takes a leadership role in helping to guide the company’s strategic plans through its domestic and international growth. Thus far, he has been instrumental in structuring the company’s operations and management resources and systems; overseeing all business affairs; executive producing the company’s newest video lines with Lindsay G. Merrithew – and aggressively pursuing and analyzing new business opportunities. Tony has a Bachelor of Commerce, Honours Finance, from Dalhousie University and is a Chartered Accountant.

Holly Henderson, Senior Vice-President, Marketing

Holly Henderson, BBA, CPSI graduate, joined the STOTT PILATES® management team as a consultant in May 2007. Holly began her career in product management with Colgate Palmolive, Schering Plough Canada and became Director of Gold Card Marketing at American Express. One of her most notable accomplishments came during her time spent as Executive Director of the Kids Help Foundation, where she spearheaded the creation of the Kids Help Phone. Prior to establishing her consulting practice in 1992, Holly was Vice President with Product Initiatives and General Manager of SkyDome Fitness Club. She has also been a Partner at TouchLogic Corporation and Senior Vice President of Marketing at Portus Asset Management. Holly will leverage over 25 years of experience to create synergistic solutions with her innovation and strategic skills as she leads the charge for all STOTT PILATES marketing initiatives.

Kerrie Lee Brown, Vice-President, Communications

Kerrie Lee Brown has an impressive ten-year career in the health and fitness industry as a sought-after journalist, magazine consultant, motivational speaker, writer and editor. She has written hundreds of articles on exercise, nutrition, beauty, motivation, celebrity profiles and weight-loss, and has overseen numerous successful magazine launches and re-vamps. Prior to joining STOTT PILATES®, Kerrie was Vice President, Publishing and Communications for FAME Media Group and the World Natural Sports Organization. She was responsible for strategic planning/implementation of their re-vamp athlete magazine from a digest size to full-format. Before that, Kerrie was Editor-in-Chief of Oxygen – Women’s Fitness magazine and responsible for managing all facets of the successful monthly. Kerrie is also the former Editor-in-Chief and Founding Editor of the international men’s magazine American Health & Fitness which she planned and launched from inception. Kerrie holds a Bachelor of Arts, Communication Studies and Political Science Degree from Wilfrid Laurier University, as well as a Bachelor of Applied Arts, Graduate Journalism Degree from Ryerson Polytechnic University. Kerrie also wrote her first book in 2006 entitled A Woman’s Guide to Rapid Weight Loss which received accolades in the US in the weight-loss category. Kerrie is currently building the STOTT PILATES Communications Department to fulfill all internal and external communications.

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Viral Bhatt, Director of Manufacturing

Prior to joining Merrithew Corporation in 1996, Viral Bhatt was Director of Production for BASQ International, a Montreal-based company specializing in packaging design and manufacturing for major packaged goods companies. Before emigrating from India to Canada, he was a practicing mechanical engineer with GSFC, one of the country’s largest fertilizer and chemical companies. Viral assisted in the research, design, development and production of the STOTT PILATES® equipment line. Engineered in collaboration with Lindsay Merrithew, he has developed innovative products including the Rehab Reformer, Rack & Roll® Reformer, Split-Pedal Stability Chair and Group SPX™ Reformer. Through his efficient management and attention to the bottom line, production has increased exponentially. Viral oversees a staff of 45 employees across metal fabrication, upholstery, carpentry, assembly and shipping/receiving departments. He has also been instrumental in the development of an MRP (Material Resource Planning) system. Viral holds a Mechanical Engineering Degree from India’s Sardar Vallabhbhai Patel University.

Carol Tricoche, Global Sales Director, Full Solutions

Carol Tricoche first joined STOTT PILATES® in July 2006 as Sales Manager, Full Solutions, and has recently been promoted to Global Sales Director, Full Solutions. Prior to joining STOTT PILATES, Carol was the Group Exercise/Pilates Director at the Claremont Club in California for eight years where she pioneered a successful Pilates program which continues to thrive today. During her time there, Carol gained invaluable experience and expertise in implementing Pilates programs from the ground up. A Certified STOTT PILATES instructor, Carol also has certifications in Johnny G Spinning, and AFAA Certifications: Personal Trainer, Weight Room, Group Exercise, STEP, and Cardio Kickboxing. Carol was also the Owner/Operator of Make It Happen Health and Fitness Personal Training Studio in Covina, California; and VP Commercial Sales for Holiday Travel. Today, Carol sits on the Board of Directors for FISA Fitness Industry Suppliers Association and is a sought-after presenter at top fitness events around the globe. She has an Associates of Arts, Liberal Arts Degree from Mt. San Antonio College.

Tracey Harvey, National Sales Director, Full Solutions

Tracey Harvey brings 25 years of experience running sales/management teams to STOTT PILATES®, including work with Nautilus, Schwinn Fitness, Stairmaster, Quinton and Bowflex. She has built fitness education programs from the ground up, focusing on selling strategies and programming that add value to the commercial customer – while emphasizing the importance of quality trained professionals. Tracey was instrumental in creating an institutional sales infrastructure that sold more than 100,000 Spinning bikes in the U.S. More recently, Tracey was the VP of Global Sales and Education at Peak Pilates, where she gained firsthand knowledge of not only the fitness industry in general, but also how Pilates relates to the industry as a whole. In this role, her background creating single-source solutions, and packaging education with products for health and fitness facilities, was instrumental in leveraging its strategic partnership with fitness industry’s premium brand, Life Fitness. Prior to joining Peak Pilates, Harvey was the director of the Fitness Academy at the Nautilus Group. Tracey started her career in college as a promotions coordinator with the Denver Nuggets and proceeded to learn all aspects of running health clubs by working at a local health club for 10 years. Harvey earned her Bachelor of Science Degree in Commercial Recreation and Business from the University of Colorado at Boulder.

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Carlos Almeida, Director of Information Technology

Carlos Almeida brings extensive experience in strategic development and implementation of cutting-edge information technology solutions that streamline operations, reduce costs and improve customer satisfaction. Prior to joining Merrithew Corporation in 2006, Carlos was Vice President, Technology at Lexam Explorations Inc. Prior to that, he was Network Engineer and Corporate IT manager at Goldcorp Inc. before being promoted to Chief Information Officer. Goldcorp is the world's lowest-cost and fastest-growing multi-million-ounce gold producer with operations in the Americas and Australia with a market cap of over CDN$11 billion. Carlos is charged with helping STOTT PILATES® create a dynamic, world-class technology infrastructure to assist in predicting, complementing and enhancing the company’s future growth. In the months ahead, he will focus on the company’s Enterprise Resource Planning (ERP) that will include bringing online a new Customer Relationship Management system and fully revamping the STOTT PILATES ecommerce site online. Carlos is currently pursuing a Bachelor of Science at Strayer University, and has technical designations in project management, systems engineering and networking.

Beth Gibbs-Bartel, Director of Sales & Marketing, Retail

Beth Gibbs-Bartel plays a leadership role in building the company’s video and retail products business. She has also played a significant role in bringing numerous new DVD titles and retail products under the STOTT PILATES® brand to domestic and international markets. Beth was a Senior Vice President with KOCH Entertainment Inc. prior to joining Merrithew Corporation in 2004. She was responsible for overseeing sales and marketing for KOCH Vision, the video division of the company. During her eight years with the company, her responsibilities included: growing the existing business channels and developing new business with non-traditional video retailers, overseeing the acquisition of new video lines, including the Gaiam line of mind-body videos and retail products, and marketing and promoting 14 video studios. Prior to KOCH, Beth worked in international marketing for EMI Music Canada focusing on the development of EMI’s domestic artist roster. Beth is a graduate of Wilfrid Laurier University with an Honors Bachelor of Arts in Political Science and French. She also has a Certificate in International Conversational French.

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