Senior Manager, Marketing & Communications

Position Overview

Reporting to the Senior Vice-President, Marketing & Communications, the Senior Manager of Marketing & Communications will formulate, direct and manage product marketing, advertising and channel-specific programs and initiatives, within a team environment, in support of our Education, Full Solutions, Commercial and Retail lines of business.

Major Responsibilities

• Strategic and tactical market planning for commercial, consumer and online channels
• Product and category management inclusive of market/customer research, new product introductions, pricing, sales support and product lifecycle management
• Contribution to the timely delivery of marketing communications programs and deliverables: print collateral, creative, direct mail, print advertising, web site/e-store, communications, events and sponsorships, packaging
• Provide content leadership to the STOTT PILATES web site and e-commerce program
• Corporate brand development and Intellectual Property management; identify and establish opportunities for brand-building
• Act as Marketing contact for Distributors, Licensed Training Centers and other STOTT PILATES partners

• Utilize qualitative tools and techniques to develop marketing programs that provide value to the customer and support corporate revenue and growth objectives
• Develop strong internal relationships with various stakeholders – sales, production, creative, education services and event marketing to address key business issues and set objectives
• Develop and track ROI metrics for all marketing programs and initiatives
• Develop and manage the print advertising strategy and coordinate annual ad spend
• Exposure to SEO, social media strategy and pay-per-click campaigns
• Directly manage a Marketing Coordinator, ensuring timely compliance and use of performance appraisals and goal-setting
• Some business travel may be required

Required Skills & Qualifications: 

• Relevant university degree
• 5+ years of marketing experience with demonstrated success in commercial and consumer channels (B2B & B2C)
• Experience building revenue through an online, e-commerce model
• Strong track record as a leader in a team-oriented environment; desire to be part of a globally recognized, market-leading organization
• Excellent balance of qualitative and quantitative skills
• Exposure to identifying and establishing customer care initiatives

• Strong project management skills with a proven ability to manage multiple projects, moving swiftly from strategy to execution
• Experienced in managing relationships, negotiating with key stakeholders and delivering on contracted entitlements
• Excellent communication skills – both verbal and written; strong attention to detail and problem-solving skills
• Global marketing and/or fitness industry experience considered an asset

To Apply:

If you feel this describes you, please email your cover letter, resume and salary expectations to HR@stottpilates.com.
No phone calls please. We thank all applicants; however, only those being considered will be contacted.